FIT Show Round Up

FIT Show 2016 - upstairs at the REHAU stand

With Gareth Jones

FIT Show 2016 was a proud three days for the team at REHAU. The Technical boys worked hard all weekend prior to the start of the show to install our exciting new products. The Marketing team then swooped in to dust off and perfect the stand on the Monday before the big opening day. This year we took a brave decision and planned our stand to be all about the brand new AGILA range of doors; this plan excluded our windows altogether, and caused some unease in the days leading up to the show (what, no windows?!). However, our decision paid off, and the stand was a complete success. I had a great deal of feedback about how interesting it was to see the range of door products that we offer and the marketing message was clear and defined.  

AGILA Sliding Door

The AGILA door range is made up of five different specialist doors, inspiring lots of attention from FIT attendees. I highly recommend you go onto the new AGILA Door page and have a look at the different doors we’ve launched, ranging from an outstandingly designed triple track sliding door, to the sleek new Passivhaus certified entrance door. The name AGILA alludes to the flexibility and durability of our new range, coming from the Latin word agilis. These doors fulfil a wide array of requirements including large openings, energy efficiency and fire resistance.    

360 Performance Online Marketing Portal Demo Sign Up

We also launched the newly designed, hot off the press, 360 Performance customer service. This is a fantastic new innovation from REHAU allowing our customers the ability to create and print their own branded leaflets and brochures. I was very pleased to see the popularity of our 360 performance demonstrations over all three days of the show, highlighting just how excited our customers are over this new facility. Its big launch is in June this year, and we have already signed up many of our customers who are eager to start using it.  

Gareth Jones FIT Show Preview

Gareth Jones, Marketing and Technical Director (Window Solutions)