New Brand Positioning for India


February 2017 saw an exciting start for the organization as they launched their brand with the tagline - “Advanced living solutions” at The Westin Hotel, Pune.

After extensive research done by an external agency with the stakeholders, the positioning statement for REHAU was finalized. The brand had done an internal launch for the employees last year in 4 cities – Delhi, Bangalore, Mumbai & Pune. This year, going a step forward, launch was done along with the dealers & fabricators of REHAU. The entire event was themed as – Unlock the future.

REHAU dealers and fabricators were a part of this event. Attendees from pan India arrived Pune & were greeted with traditional tilak, dhol and garland post which a plant tour was done to see the production facility of various products. It was quite interesting for them to see German technology being used for local manufacturing. This was followed by scrumptious lunch.

After an enriching session in the afternoon, all were eager for the evening event as they were curious enough to know how exactly the future will be unlocked.  The eagerness was evidently visible as the entire group assembled at the ballroom at sharp 7pm.  The event started with the presentation by Mr. Damian Kirby, CEO of REHAU APAC, which followed with the unveiling of the 20year logo along with Mr. Ajay Khurana, Chairman of REHAU South Asia as the organization had completed 20 years of its operations in India.

Mr. Ajay Khurana gave an insight of how REHAU has excelled in last 20 years and went on with the main agenda of the meet, the launch of the brand “Advanced living solutions”. The audience was impressed seeing the way forward strategy Mr. Khurana shared with everyone. The entire troop raised a toast along with the standing ovation visibly approving the brand in the process.

Post the launch, UV act by Ganesh Vandana, dance performances & mimicry artists amazed the audience. Cocktail party with lip-smacking food kept the audience entertained throughout the night along with the karaoke session..

This event was just a beginning of new phase of REHAU India which got an overwhelming response by all employees, dealers & fabricators.

Inspiring, Proactive & Caring being the brand pillars, REHAU prioritizes & delivers advanced solutions to beautify & enrich homes.