“With CAGR of more than 23%, REHAU India expects exponential growth" - Manish Arora

21.06.2021

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REHAU Polymers, one of the leading global players in furniture and buildings industry, has announced big plans to strengthen its furniture business in India. Steered on a growth trajectory by Manish Arora, Vice President- Furniture Solutions, REHAU India, it plans to launch a wide range of products.

REHAU Polymers, one of the leading global players in furniture and buildings industry, has announced big plans to strengthen its furniture business in India. Steered on a growth trajectory by Manish Arora, Vice President- Furniture Solutions, REHAU India, it plans to launch a wide range of products.

Acknowledged as a leader in German-quality uPVC Edgebands, solid surface, pre-laminated boards, laminates, flooring, underfloor heating and cooling solutions, REHAU has a well-expanded product portfolio.

It also includes furniture solutions, interiors from flooring to ceiling, energy efficiency solutions and thermal insulation, among others.

REHAU India aims to take its exclusive product range to tier-II & III cities and upcountry markets through their multiple touch points. The new product line will bring in the world class quality with Germen expertise which shall target a very niche set of customers in Modular furniture segment.

The company has witnessed tremendous growth from 2011 to 2019. Growing at a CAGR of more than 23%, REHAU India is very positive to acquire exponential growth from 2021 onwards. In these challenging times of COVID where market is taking its twists and turns, the leadership team at REHAU is very positive and have confirmed that their dealer connect has got stronger in these tough times.

With over three decades of experience in building materials and industrial products, an industry veteran Mr. Arora has brought a lot of innovation to products catering to the need of Indian customers. Under his leadership, REHAU India has achieved commendable success by multiplying its turnover.

Mr. Manish Arora, is a visionary who is driving the business with a profitable growth from past sixteen years for REHAU India. In all these years, the company has grown its extrusion lines and it has been continuously reinvesting.

Shares Mr. Manish Arora, “We have a strong dealer partner connect, which is the key to enhancing our footprints pan India. We also have plans to introduce new products lines by H2 in 2021. We have conceptualized some new products that caters to Modular Furniture and will also help in Forward Integration. Quality and Service is one of the biggest USPs of Brand REHAU which resonates with high quality products. Our valued customers in India are willing to pay even higher price for quality products."

Apart from catering to the domestic market, REHAU India is also exporting its exclusive range of products to the entire Indian subcontinent region including the markets across Sri Lanka, Nepal, Bhutan, Bangladesh and GCC countries in the Middle East. It has direct customers, partners as well as dealers in all these countries.

REHAU India has also undertaken a major restructuring drive in the last couple of years in addition to strong penetration in Furniture Business. It’s ceaselessly strengthening its industrial solution and third rail business as well. Already it’s doing a third rail project for the Kolkata Metro.

REHAU entered India in 1997 and since then, it has witnessed commendable growth and deeper market penetration. With more than 300 dealers and over 1100 points of sales, REHAU India is already present in all major cities, and it’s looking to appoint franchisees across the country to give shape to its broader expansion plans. Currently the brand has two experience centres in Bangalore and Delhi, while they plan to open more such centres in the country.

REHAU has three plants and multiple warehouses in the country. It has two plants in Pune, one of which is the mother plant, where it produces edgebands as well as various other profiles for the furniture segment. It has one plant in Vadodara too.

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