Two days, more than 40 innovation topics, hundreds of visitors on site and online: For the first time in its 70-year company history, polymer specialist REHAU invited its employees worldwide to learn about new products, materials, processes and, for example, the current state of digitization as part of the "Innovation Days". Beyond its core business, the company wants to establish itself in completely new markets and thus secure the future success of the company.
"Today in many areas it is not only the quality of a product that counts. The importance of services and additional functionalities is constantly increasing," explains Girschik. Constantly changing international markets, an increasingly demanding competitive environment and changing customer requirements pose challenges for companies worldwide. REHAU President Jobst Wagner, who addressed his employees before a round of talks, emphasized: "We must succeed in positioning REHAU in completely new markets, reaching new customer groups and thus growing further beyond our current business. We have innovative ideas. Now it is important to bring these products quickly and successfully to the international markets." New business models, innovative approaches and metrics, the bundling of know-how and competencies as well as strategic alliances should help to achieve this goal.
Polymer specialist REHAU makes sustainable contributions to the ecological and economic challenges of tomorrow. More than 20,000 highly qualified employees around the globe are committed to this. Excellent innovations, state-of-the-art production technologies and flexible logistics have made the independent family-owned company, which has existed for almost 70 years, a future-oriented and reliable partner with know-how in almost all business sectors. The focus is on mobility, energy-efficient construction, use of renewable energies, future living and water management.
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