Home Improvement Drive Warrants More Window Customisation

As homeowners look for more ways to take pride in their homes, installers and fabricators should look to expand their window offering with new customisation options, says a leading polymer specialist.

06.04.2021

Following further growth in the home improvement market during the pandemic–a trend that is not set to change any time soon, according to the recently-published Check-a-trade Home Pride Index–REHAU is making significant investments across its window business into hardware and accessories. Malcolm Taylor, Commercial Product Manager at REHAU, is spearheading the rollout and advocates that offering more choice of the finer window details will help tradespeople stand out from competitors in a buoyant market.

The latest launch sees REHAU enhance its highly successful Rio flush fit window with a range of Monkey Tail and Tear Drop Handles, along with complementary stays and pegs. These are particularly suited to homeowners seeking a traditional timber window aesthetic.

Malcolm comments: “Through 2020 we’ve seen a remarkable rise in the number of people undertaking home renovation projects and we’re not expecting this to slowdown in the coming year, given that around 79%are looking to make further improvements on their home. One of the top focuses last year wasonwindows,with15%of homeowners looking to install new windows
“More recently, there’s been a renewed focus on system accessories which offer consumers more choice when it comes to style and colour. We are responding to this trend by developing additional products that match the quality of our profiles”

Since launching the Rio at the start of 2019, REHAU has seen a marked increase in demand for aluminium-style window frames. Designed with versatility in mind, Rio flush fit is designed to offer choice to homeowners through design, colour and feature option

“Rio flush fit has been a huge success since launching last year,” says Clare. “However, we never stop thinking about ways to improve our product ranges. Out in the field our installers are telling us that more people are moving towards clean-cut modern window styles, so we wanted to add a feature that would make Rio even more indistinguishable from real aluminium. Essentially, our windows are designed for modern life and so this new addition fits perfectly within the portfolio.”

For more information on REHAU’s Rio flush fit Square Edge Bead, visit www.rehau.com/uk-en/rio-flush-fit