International markets are in constant flux, and global players face an increasingly sophisticated competitive environment. Our clients’ requirements are changing, too. They want more than quality: service and additional functions are becoming just as important. As part of our strategic initiative REHAU 2020, we are implementing the changes required to meet these requirements, now and in future. We focus on new fields of activity, new materials, new technologies and new business models and focus on agile approaches and methods to break down established structures. We will also leverage strategic alliances, such as developmental partnerships, to succeed on the market.
"REHAU's success is based on innovations. We achieve profitable growth through a balance between innovations in our core business and in completely new (areas) markets. In doing so, we accelerate the development of technology within the organization and drive forward digital transformation. Investments in new products, processes and business models are investments into the future of our company."
Christian Fabian, REHAU Head of Technology & Performance