International markets are in constant flux, and global players face an increasingly sophisticated competitive environment. Our clients’ requirements are changing, too. They want more than quality: service and additional functions are becoming just as important. As part of our strategic initiative REHAU 2020, we are implementing the changes required to meet these requirements, now and in future. The SMARTIFY section of the initiative focuses on new fields of activity, new materials, new technologies and new business models. REHAU is using agile approaches and methods to overcome entrenched structures. We will also leverage strategic alliances, such as developmental partnerships, to succeed on the market.
“REHAU has always been innovative when it comes to materials, processes and applications. We want to sustain our strong performance in our core business while introducing innovative, successful products and solutions at the same time. Our customers’ demands will be even more central to our operations. Rapid implementation, new business models, and innovative approaches and methods will transform us into a world-class innovator. Investments in innovations are investments in the future of REHAU.”
Dr Stefan Girschik, Deputy CEO of the REHAU Group