Industry Talks with Ms. Bhavana Bindra


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REHAU entered India in 1997 and since then, it has witnessed commendable growth and deeper market penetration. With more than 300 dealers and over 1100 points of sales, we are already present in all major cities and looking to appoint franchisees across the country to give shape to our broader expansion plans.

As an experienced brand in the building materials industry, we believe India is a very diverse market wherein it is difficult to survive with a rigid distribution model. Therefore, we have adopted multiple models to ensure maximum market dissemination.

Being a B2B business, we cater to an extensive demand of our customers through OEMs and dealers (who caters to OEMs). For any distribution model to be successful it is important to have a customer demand. Just like our RAUCARP edgebands, which is available in 100+ colors and 7 sizes, it caters requirement for every kind. It is Affordable, Durable, and Fashionable. Now the focus is to make it ‘Available’ at every retail counter across the country.

We plan to appoint a special retail team which shall work intensely on expanding our retail network. We have an extensively growing product portfolio. This needs to be complemented with an even bigger distribution network. Our focus shall be on retail counters in tier-II and tier-III cities.

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